unit 20 and 24 prep

Digital convergence is the combination of two or more different technologies in a single device to perform similar tasks. It unites devices, systems and people. Media technologies coming together and performing similar tasks. Hardware's capability to do more that before. Eg. the smart phone - it allows for communication, access to information, photography and more. mp3 mp4 calendar clock calculator camera telephone radio digital credit card memory game touch technology internet  recorder  gps  a smart home - lets you remotely control your house from your phone advantages:  Saves money by combining all qualities of other products into one, meaning you only have to buy one product. Saves lives - allows for access to medical knowledge faster than it takes for an emergency service to arrive in crisis.  Saves time - gives you ability to multitask and get more things done at once. Its only one deice to carry around so it tends to be mo...

The ASA 's code  they respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints we monitor ads to check they are following the rules. last year they resolved over 29,000 complaints relating to just under 16,000 ads. In addition, we resolved 5,425 cases on their own initiative. 97% of the complaints they received last year were from members of the public. 72% of them concerned potentially misleading ads. Eg of misleading: "Red bull gives you wings" The ASA (Advertising Standards Authority) codes Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. Harmful • Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. • Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice.  • Ads shoul...

actor/model editor - copywriter director  producer marketing director market researcher public relations officer administrator  the UK has the fastest growing creative sector in the European Union. pick 7-10 job roles  define them and how to be successful in them, what they do, responsibilities  upload to blogger on jpegs  digital copywriter: responsible for producing all the written content for webpages, either working in an employed position or as a freelancer. as a digital copywriter you'll need to liaise with clients, carry out project scoping and create a clear brief, in order to ensure you understand what the client wants.  personal attributes and etiquette:  attributes: a quality or feature regarded as a characteristic or inherent part of someone or something.  personal attributes:  strong knowledge in sailing  strong teaching skills  patience...

Advertising : is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. different media platforms used to advertise: social media above-the-line below-the-line youtube print media - billboards, newspapers, magazines, posters, leaflets digital media - video ads, online newspapers, pop up ads, radio, tv, email shots (promotional email) public transport further research: what are the earliest advertisements? how much do companies usually spend? what is the process?

Matti and Ruby We are calling our advertising company 'Maybe Advertising'. This is because the beginning of 'Matti' and the end of 'Ruby' create the name 'maybe'. The logo we have created is the following. The image in our logo could look like various different things. When you first look at it, it looks like a brain and this is relevant to our company name because the word 'maybe' has connotations with thinking and not knowing, and you think with your brain.  Saying this, it could also be seen as a tree or peacock which makes the whole logo very inconspicuous. Furthermore, the way the writing underneath the image is laid out is very easy on the eye as the two words are lined up equally.