what is advertising?

Advertising: is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

different media platforms used to advertise:
social media
above-the-line
below-the-line
youtube
print media - billboards, newspapers, magazines, posters, leaflets
digital media - video ads, online newspapers, pop up ads, radio, tv, email shots (promotional email)
public transport


further research:

what are the earliest advertisements?

how much do companies usually spend?

what is the process?


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