unit 20 and 24 prep

Use of the camera - cinematic (graphic) camera shots: Extreme close up (ECU) - a small section of an object or character Close up (CU) - neck and face  Long shot (LS) - whole body is visible  Wide shot (WS) Medium shot (MS) Point of view shot (POV) Low angle - puts character in power position and makes viewers feel inferior High angle - makes character seem vulnerable and puts viewer in power position Over the shoulder (OTS) moving image: text - font chosen is important  social media links - synergy  hashtags call to action - what is the ad urging viewers to do logo slogan colour scheme music characters storyline what makes a good print ad? clear and effective image  memorable - emotional, informative  slogan/ catchphrase/ tagline - entice audience, stick in head persuasive language  clear language - to the point  appropriate font - typeface, sans-serif/serif colour scheme - ideally 3/4 clear layout name of...

the “JUST DO IT”  in this video campaign we hear NFL star Colin Kaepernick narrating scenes of people pushing themselves to work hard at something they love regardless of traits that may hold them back, for example running as a double amputee, or injuring yourself after every attempt at a new sport, or if you only have one hand, don’t just watch football. Play it. At the highest level. The message of the Nike “JUST DO IT” campaign is to believe in yourself  something, even if it means sacrificing everything, and to only aim for the best, and to be the best version of yourself. For example - “don’t aim to be the faster runner in your school, aim to be the faster runner ever”. Similarly the campaign also promotes self love and not letting certain things define you, for example in the video Colin narrates “ if you’re born a refugee, don’t let it stop you playing soccer for the national team at age 16”. The campaign has been used to promote equality for Female and LGBT athle...